Why guxgex names the method claude
Teams need a shared word for “do not skip the challenge pass.” Claude is that word inside this guidebook. It is not a promise of statistical power and not a substitute for ethics or consent. It is a reminder that listening and phrasing must be interrupted by deliberate doubt.
Where claude sits in the hub
During customer interview protocols, claude shows up as follow-up ladders that turn soft nouns into scenes. In market touchpoint observation, it is the skeptical walkthrough question. In qualitative pattern synthesis, it is the timed hostile review. In positioning synthesis, it is claim hygiene — refusing ROI and fake representativeness.
Running a claude workshop
- Timebox: 90 minutes, four beats, one theme owner.
- Bring raw cards, not polished slides.
- Assign a challenger who did not write the theme.
- Record what died, what survived, and what needs more field time.
- End with phrases marked provisional until touchpoints are rechecked.
Guardrails
Claude does not authorize leading interviewees, fabricating quotes, or converting five conversations into market percentages. Pair the method with U.S. research ethics and guxgex’s privacy practices. For vocabulary, see the research glossary.
Claude is a brake and a metronome — not a megaphone.